Wednesday, May 25, 2022 | 9:00 am – 1:00 pm
Edward M. Kabak
Chief Legal Officer, BAA, Association of National Advertisers
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More and more, companies are using promotional tools including sweepstakes, skill contests, and social media and digital marketing and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in “real-time marketing, new privacy restrictions from California Virginia and Colorado and other states on data driven advertising, NFTs”,Dark Pattern “ restrictions raised by the FTC, and other concerns are rapidly changing or challenging the advertising/privacy/Intellectual property ecosystems The collection and use of data, and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar.
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include the laws and rules governing sweepstakes, skill contests and other promotions on the new platforms; compliance with the laws governing real time marketing , NFT’s and intellectual property, influencer marketing; the continued import of the FTC endorsement guides; a wealth of new material on privacy, dark patterns concerns and children’s marketing.
Program Fee:
$229 for Members | $329 for Nonmembers; In-House Counsel: Free to Members | $279 Nonmembers; Small Law Firm Member $99 -
Barry M. Benjamin
Kilpatrick, Townsend & Stockton, LLPChristopher A. Cole
Crowell & Moring LLPPaavana Kumar
Davis & Gilbert LLPRyan M Martin
Loeb & Loeb LLPJeremy Schachter
Seyfarth Shaw LLPRosie Norwood-Kelly
Finnegan, Henderson, Farabow, Garrett and Dunner LLPMelissa Landau Steinman
Venable LLPMatthew Vittone
Counsel, Frankfurt, Kurnit, Klein & Selz PC -
9:00 am – 9:05 am
Introduction
Edward Kabak9:05 am – 9:30 am
Current and Changing Developments on Sweepstakes Skill Contests & Simple and Complex Promotions on the Key Platforms
Barry Benjamin9:30 am – 9:55 am
Hot Topics in Influencer Marketing
Paavana Kumar9:55 am – 10:20 am
NFT’s and Intellectual Property
Ryan Martin10:20 am – 10:45 am
Digital Rights, Permissions Clearances and Contract Issues
Matthew Vittone10:45 am – 11:00 am
Break11:00 am – 11:25 am
FTC and Viewing Dark Patterns in Advertising
Rosie Norwood-Kelly11:25 am – 11:50 am
New Developments in Copyright and Trademark Law
Jeremy Schachter11:50 am – 12:15 pm
False Advertising Litigation Class Actions and NAD Challenges
Christopher Cole12:15 pm – 12:40 pm
Esports and Gaming
Melissa Landau Steinman12:50 pm – 1:00 pm
Q&A -
New York: 4.0 Professional Practice
New Jersey: 4.0 General
California: 4.0 General
Pennsylvania: 3.5 General -
Sponsoring Association Committee:
Consumer Affairs, Darren A. Bowie, ChairCo-Sponsoring Organization:
Council on Intellectual Property, James R. Klaiber, ChairSponsorship Opportunities are Available! Please Contact:
Yelena Balashchenko, Manager, Business Development & Sponsorships | (212) 382-6608 | ybalashchenko@nycbar.org