Wednesday, May 19, 2021 | 9:00 am – 1:00 pm
Edward M. Kabak
SVP, ANA
Chief Legal Officer
BAA, a Division of the Association of National Advertisers
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More and more, companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof, all while struggling to keep pace with the speed of technological change on new platforms and technologies delivering these programs. Social media laws applying to posting and tweeting in “real-time marketing, new privacy restrictions from California and other states on data driven advertising, challenges to opt outs and third party cookies, are rapidly changing or challenging the advertising/privacy ecosystems. The collection and use of data, the growth and importance of regulations on apps and the enormous increase of privacy-related issues, raise complex questions and issues for the practicing bar.
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include the laws and rules governing sweepstakes, skill contests and other promotions on the new platforms; compliance with the laws governing real time marketing; influencer marketing; the continued import of the FTC endorsement guides; a wealth of new material on privacy, advertising litigation and children’s marketing.
Program Fee:
$229 for Members | $329 for Nonmembers
In-House Counsel: Free for Members | $279 for Nonmembers
Small Law Firm: $129 for MembersMembers who are Law Students, Recent Law Graduates, Newly Admitted Lawyers (admitted for the first time in any state or country 2019-2021), Judges, and attorney members who practice within the Government, Academic or Not-for-Profit sectors attend this program for free.
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Terese L. Arenth
Moritt Hock & Hamroff LLPBarry M. Benjamin
Kilpatrick, Townsend & Stockton, LLPRichard Eisert
Davis+Gilbert LLPErin V. Klewin
Kramer Levin Naftalis and Frankel LLPJohn Monterubio
Loeb & Loeb LLPViviane K. Scott
Frankfurt Kurnit Klein & Selz P.C.Melissa Landau Steinman
Venable LLP -
9:00 am-9:30 am
The Latest Developments on Sweepstakes Skill Contests & Simple and Complex Promotions on the Key Platforms
Terese Arenth9:30 am-10:00 am
New Developments in Influencer Marketing and the FTC Endorsement Guides
John Monterubio10:00am-10:30am
California CCPA CRPA and other Privacy Challenges to Digital Marketing and Data Use
Richard Eisert10:30 am-10:50 am
Break10:50 am-11:20 am
Shot for Shot: A Tale of Brands, Influencers, and Vaccinations
Viviane K. Scott11:20 am-11:50 am
Untangling Social Media and User Generated Content
Barry Benjamin11:50 am-12:20 pm
Developments in False Advertising Litigation, Consumer Class Actions and NAD Challenges
Erin V. Klewin12:20 pm-12:50 pm
Loyalty Programs
Melissa Landau Steinman12:50 pm – 1:00 pm
Q&A -
New York: 4.0 Professional Practice
New Jersey: 4.2 General
California: 4.0 General
Pennsylvania: 3.5 General
Connecticut: Available to Licensed Attorneys -
Sponsoring Association Committee:
Consumer Affairs, Darren A. Bowie, ChairSponsorship Opportunities are Available! Please Contact:
Angie Avila, Manager, Membership Outreach and Sponsorships | (212) 382-6608 | aavila@nycbar.org